Blogger is a popular CMS which is being used by millions of Bloggers. The best thing of a blogger is, it is owned by Google which helps the web masters to engage their blog with Google and get more traffic from Google. There we can also install custom templates, but the most important think to keep in mind is that most of the templates are not SEO optimized because these are designed by different developers. So if you are using any custom template or default template then you should check that whether it is search engine optimized or not. If no then you will have to optimize it for getting handsome traffic and improving errors in web master tools account. So here I am going to tell you the Step by Step process of SEO optimization.
In order to SEO optimize any template we need to do little changes in different part of our template. Below I am going to describe all the possible customizations to make your template SEO optimized.
Display Post Title First In Search Results
Have you ever noticed that your post title appears after the blog title in search results, If yes then continue following this section. First of all give a look at the example below.
After seeing the above image, I think you have got my point. The reason why post title should appear first in search results is that when someone is going to search any content then they will read only few beginning words of title, now if that words are matched with the content which they need then they will enter to that page otherwise they will leave it. In order to display post title first in Search results simply follow the below steps.
- Go To Blogger >> Template >> Backup Your Template
NOTE :- Before doing any changes to original Template, You should make the Backup of Original One - Click Edit HTML and Find For Below Code.
<title><data:blog.pageTitle/></title> - Replace the above code with the following code
<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if> - Save Your Template & You Have Done.
- Let's Jump To Next Step
Adding Meta Description & Keyword Tags
So, This is one of the most important section of the SEO optimization and in this section we are going to add meta description and keywords tag in your blog which will tell the search engine's crawler that your blog is based on which category. It will also help the search engines to show your blog's post on proper keywords. In order to add meta description and keyword tags, Just follow the below given steps.
- Go To Blogger >> Template >> Edit HTML
- Find For <head> and paste the following code below <head>
<meta content='YOUR BLOG's DESCRIPTION GOES HERE' name='description'/>
<meta content='KEYWORDS GOES HERE' name='keywords'/> - Replace "YOUR BLOG'S DESCRIPTION GOES HERE" with your Description and "KEYWORDS GOES HERE" with your keywords
- The maximum characters for description is 150 characters and also 150 characters for keywords
- Finally Save It.
Optimize Post Title Using H2 Tag
This is said by many professional bloggers that we should use h2 tag in our post titles for better SEO. By default in Blogger, h3 tag is used for post title but using h2 tag will be better. To use h2 tag in post title just follow the below given simple steps.
- Go To Blogger >> Template >> Edit HTML
- Find For Below Code
<b:if cond='data:post.title'> - You will see something or similar code like the Image Below
- In the above image you can see in starting that post title starts with H3 tag now you just need to replace H3 with H2 and also replace the ending tag </h3> with </h2>. After replacing you code will look like below image.
After Optimizing post title, Just save your template and you have done.
CONGRATULATIONS
Your Template is Successfully Search Engine Optimized
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